To recruit, retain and mentor a stable membership base including all generations of Veterans. To cultivate a membership that is well versed in institutional knowledge and actively involved at all levels of the organization and in the local community. To establish Posts with a strong tradition of service, leadership and community outreach.
Over the past several years, the VFW has been successful in recruiting new members into the organization. As recruiting is the heart of the VFW, retention is the life blood of the organization. The only way to make recruiting efforts permanent is to retain those members, recover past members, and continue to recruit new members into our ranks. To do this, we must improve the way that we communicate with our members at all levels of the organization. Post, Districts, and Department need to use any and all methods available to convey information for news and training to our membership; newsletters, emails, social media, and outreach teams are some of the most effective ways to maintain communications with our members. We need to focus on one of the basic tenets of our organization: to take care of our members, their families, and the veteran community as a whole.
State Membership Goals
1. Build a strong organization for the future
2. Work together to achieve the VFW’s goals. The VFW National Headquarters staff is available to assist in coordinating programs, developing membership initiatives, and building awareness among our membership and the entire veteran community. There are many incentives offered by National Headquarters to Posts, Districts, and Department for achieving benchmarks in recruiting throughout the year. Take advantage of them.
State Membership Objectives
· 100% membership plus 125
· Recruit new and unpaid members
· 100% retention of members as of 1 July 2020
· Mentor existing membership
· Develop one new post and revitalize existing Posts
· Increase Life membership by 25
· Increase Legacy Life Membership by 10
· Host four Retention functions